Sunday, July 31, 2011
Saturday, July 30, 2011
What is 2NE1′s Secret to Gaining Attention Worldwide?
2NE1, who had set a “5 consecutive all-kill” record in South Korea, also enjoys enthusiastic attention on the global stage. Ever since “I’m The Best” clinched the Number 1 spot on Germany’s music website Viva, 2NE1’s latest single “Ugly” has also achieved a high ranking on the world’s largest music site, iTunes. Being a South Korean girl group, what is their secret to attracting worldwide fans every time they release a new song?
Recently, the Hallyu wave swept the world like a tsunami, and its weapon would be the social networking sites. Through Youtube, Facebook, Twitter, Cacao, personal blogs and other social networking mediums, the charm of K-Pop spread rapidly to Japan and other Asian countries, even to as far as Europe. Also, the use of Youtube and iTunes by YG Entertainment from very early on has also provided amazing results. Big Bang, 2NE1, Se7en and other YG artistes already have a total of more than 1 billion views for their music videos. On 27th July, YG Entertainment revealed 2NE1’s “Ugly” MV but in a matter of 4 days, the number of views has already passed a million. This is also partly to increase the awareness of the presence of 2NE1 before they officially advance into the US market.
This time’s “Ugly” uses the traditional pop music style, and the MV expressing the hurt feelings due to a lack of beautiful appearance has become a hot topic, thereby accelerating the spread of the MV. Music industry professionals commented that the use of song lyrics to express wounded feelings, and gentle vocals matched with the melody allowed this song to be loved by people of different races and skin colours.
What is regretful is that because of language barriers, every word of the lyrics which pulls at heartstrings could not be conveyed completely to overseas fans. The lyrics of the chorus – “I think I’m ugly, and nobody wants to love me, I want to be pretty” – not only shows good taste, but also communicates and relates to fans worldwide because of the frustration of one’s own appearance.
YG Entertainment, in an effort to make up for the unfavourable disadvantage due to the language barriers, has overcome such a problem by investing huge amounts of money into the making of the MV. The average of 2 billion Korean won spent on each MV allowed 2NE1’s MVs have a larger influence on sites like Youtube, attracting the attention of K-Pop fans. Moreover, “Ugly” showed 2NE1’s style and fashion sense being expressed through a myriad of colours. Definitely a feast for the eyes – and ears – 2NE1 embarked on a new concept of having a phantom-like performance in the MV.
Because of this, worldwide fans left many good comments on the MV. An American fan wrote, “2NE1 always brings us good music, especially “Ugly”. Please have an English version!” Besides, after “Ugly”, 2NE1 will be having their first solo concert – “NOLZA” (Let’s Play) – and also moving onto their debut in Japan in September.
Source: Naver
Chinese translation by CL Tieba
English translation by billiondollarblackjack @ygladies.com
Chinese translation by CL Tieba
English translation by billiondollarblackjack @ygladies.com
Posted by Randa love 2NE1
Wednesday, July 27, 2011
Sunday, July 24, 2011
Screencaps: 2NE1TV Season 3 Episode 2 (Dara Special)
[NEWS] Sandara Park reveals her sweet ride on 2NE1tv!
On July 19th’s broadcast of Mnet’s ‘2NE1tv‘, Sandara was seen driving around her beloved white Range Rover. Since her vehicle was an SUV especially, many fans were instantly reminded o...f the line, “Billion dollar baby“, from 2NE1’s latest track, “I Am The Best“.
It was revealed that this car is worth 130,000,000 won (approximately $123,880.00 USD). Not only were netizens surprised by how a small girl could drive such a large vehicle, but they were also stunned when she took her car to an automatic car wash during the show. They gasped, “How could you take such an expensive car to an automatic car wash!”
Netizens commented, “She used to drive a BMW mini, did she change cars? Or, does she have two cars?” and “To have your first car wash at an automated car wash center… maybe this is just the mindset of rich people.”
Source + Pics: enews24 via Nate
Posted By: Randa love 2ne1
Saturday, July 23, 2011
[ME2DAY] 110723 DARA: "Meeting a fan at the airport feels different. And soon on 2NE1 TV..." [puto]
An airport photo taken by a fan discovered!!! Keke When I see a fan in the airport, it feels very different from when I meet them in programs or performances~! When I go overseas, whether for a long period or for just 2 days 1 night, the feeling of leaving home makes me feel really lonely, but how shall I put it, it feels like they came specially to meet and welcome me!+.+It’s a bit mushy, but wave to me Ke
No matter when, no matter where we go, the fans who come to meet us~ travel safely!+.+And if possible, my left side is prettier! So please take pictures of my left profile. ke Soon, in 2NE1 TV, our performance in Singapore-Ugly MV-our crazy schedule for our Japan activities will be out. Also, the truth about Darong’s stamina and the cool image she showed in overcoming her fear of flying. Look forward to it!^_^
TAGS: After seeing Dara’s cam, Choi PD’s got in touch.. “Ssan PD, sign a contract with me” Dodoong! Public Relations Manager and now PD? Keke
Translated by: mandu00 @ ygladies.com
posted by Randa love 2ne1
Thursday, July 21, 2011
Wednesday, July 20, 2011
Monday, July 18, 2011
Sunday, July 17, 2011
Thursday, July 14, 2011
[NEWS] YG-Life Notice: 2NE1's Mini Album Release !!
Track List
1) I am the Best (Writer, Producer, Arrangement: Teddy)
2) Ugly (Writer, Producer, Arrangement: Teddy) TITLE
3) Lonely (Writer, Arrangement: Teddy, Producer: Teddy & e.knock)
4) Hate You (Writer, Producer, Arrangement: Teddy) SUB TITLE
5) Don't Cry (Writer, Producer: Teddy, Lydia Paek, Arrangement: Teddy)
-Bonus Track-
6) Don't Stop the Music (Writer, Producer: e.knock, Arrangement: Choi Pilgang)
About the new song, Hate You
The song that will be released on the 21st, Hate You, has a funny story behind it.
The truth is, this song was supposed to be apart of 2NE1's first full length album released last September. However due to an inappropriate song title and lyrics, while debating last minute over it, we decided not to include this song.
The reason is that the original title for Hate You was F*** YOU.
Due to worries over the fact that amongst 2NE1 members, Minji was still underaged and that the song may not have a good influence on young children who encounter 2NE1's music, we kept trying to change the lyrics, however at the same time, we couldn't find the right words that would be good enough for the title, and in the end, we ended up postponing the song indefinitely.
When producing music, sometimes these kinds of situations will occur. In this song's situation, since it's a song that the 2NE1 members really liked, at the constant request of 2NE1, we adjusted the problematic lyrics to "Hate You" and were able to include it in this mini album.
The music video for "Hate You" will also be under the guidance of pop artist, "Mary Kim" and was produced as an animation. The teaser video will be released on Monday the 18th at 12AM… the full music video will come out with the song on the 21st at 12AM.
About the title song Ugly
A strong guitar riff will lead the general song's atmosphere, and this song is a fast tempo song with a combination of rock & elec. The interesting lyrics describe one's own unattractive appearance in a blunt manner.
The melody of the chorus that CL sang is perfect for a hot summer, with her refreshing singing style and is very addictive. Taking into consideration the many foreign fans who are into K-POP, the chorus was sung in English.
The Ugly music video, directed by Han Samin, was the most expensive video to produce out of the videos that 2NE1 has released so far. It will be released along with the song on the 28th at 12AM.
The meeting of Pop Artist "Mary Kim" and 2NE1
With the desire to making 2NE1's jacket design very unique, we were able to meet the pop artist, "Mary Kim" who was already much liked by the nation. Through frequent meetings and exchange, she was able to design the 2NE1 album jacket of course, and additionally take part as a director for the Hate You animated music video.
Although in Korea, it is quite unpopular, it's possible to think that the greatest examples of when pop artists designed for foreigner's albums include Andrew Warhol for the Velvet Underground album, Julian Opie for Blur's 10th anniversary album. Moreover, brand-name Louis Vuitton was able to create several synergies while working in a collaboration with Murakami Takashi for Kanye West's Graduation album.
This April.. 2NE1's release of new songs for this year started with Park Bom's Don't Cry. The plans will not end with this mini album.
I will simply leave you with a lingering image and this hint and end here today.
After 10 months, with 2NE1's new mini album and activities..
We hope that many fans will show their support for it. Thank you.
2011. 07. 15. FROM YG
Source: http://yg-life.com
Translated by GEE @ ygladies.com
posted by Randa love 2NE1
Sunday, July 10, 2011
CSJH’s Sunday snaps a photo with 2NE1’s Dara,
On July 10th, Sunday tweeted,
...
“Sandara unni is shy and nice just like how she appears to be ^^ I was shy too so I ran away to my waiting room. Next time, let’s at least say a word or two!!“
In the picture, Sunday is seen linking arms with Dara for a picture. Though Sunday is making a cute pose, Dara looks to be a bit nervous.
Fans commented, “The two of you are so pretty and look so young” “Dara looks shy, maybe cause she’s with her senior” and “Both of you look lovely“.Posted by Randa Love 2NE1
Saturday, July 9, 2011
Friday, July 8, 2011
[ME2DAY] DARA's IN HONG DAE WITH HER GUITAR! [puto] .
두둥… 미래의 홍대여신 싼쿠스틱의 고민.. 기타 잘치시는분들~ 저 좀 도와주세용! 나는 왜?!? 기타를 치는데 가야금 켜는 소리가 날까요?!? 띵가띵가에요 정말..ㅠㅠㅋㅋㅋㅋㅋㅋ 왼손 코드잡는것도 문제지만 오른손이.. ㅋ 열심히하면되겟죠?!? ^_^;;;
Tada… Wrapped up and worried about the Hongdae show.. To other good guitar players~ Help me a little! Why me?!? *A sound being born from playing?*?!? Totally, “ding-ga ding-ga”..ㅠㅠㅋㅋㅋㅋㅋㅋ My left hand is having a problem with the right.. ㅋ I’ll work at it, ok?!? ^_^;;;Posted by Randa @ love Dara
Sunday, July 3, 2011
Saturday, July 2, 2011
Friday, July 1, 2011
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